Dr. Scott Church - Building a Digital Presence from Scratch

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✓  BRANDING

✓  DIGITAL MARKETING

✓  PATIENT ENGAGEMENT

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Objective:

To position Dr. Scott Church's practice as a leader in dental care by building a comprehensive brand and digital presence from scratch.

 

Challenges:

• No Website: The practice had no online presence or digital assets.

• No Patient Engagement: There were no tools or platforms to connect with existing or potential patients.

• No Brand Identity: The practice lacked a defined brand, visual identity, or cohesive messaging.

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Solution:

• Marketing Campaigns for Meta:

  • Created engaging and highly targeted campaigns on Meta platforms (Facebook & Instagram).

  • Leveraged audience insights to drive patient engagement and build brand awareness.

• Social Media Content Creation:

  • Designed, wrote, and published consistent, value-driven content for social media.

  • Developed a content calendar that balanced educational, promotional, and patient-focused posts.

• Website Development:

  • Designed and launched a responsive, user-friendly website.

  • Integrated patient-focused features like appointment booking, service information, and a blog.

  • Ensured SEO best practices to increase online visibility and search rankings.

• Brand Creation:

  • Conceptualized and developed a full brand identity.

  • Designed a logo, defined a cohesive color palette, and created design elements to establish a unique visual style.

  • Crafted a brand tone and messaging guide to maintain consistency across all platforms.

• Additional Marketing Efforts:

  • Strategized and implemented email campaigns to nurture patient relationships and encourage repeat appointments.

  • Used analytics tools to track performance and refine campaigns for optimal results.

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Result:

• Established a Strong Online Presence: Built a digital ecosystem that allowed the practice to engage with patients effectively.

• Enhanced Brand Recognition: Created a recognizable and trustworthy brand that resonated with the target audience.

• Increased Patient Engagement: Delivered measurable results, including higher patient inquiries and appointment bookings.